adidas Originals has launched the first Augmented Reality experience in footwear. The adidas Originals AR Game Pack is a set of 5 shoes, each printed with an AR code on the tongue. When you hold the code in front of your webcam, you’ll gain access to a virtual version of the adidas Originals Neighborhood. Each month between February and April, we’ll launch a new interactive game within the Neighborhood and your shoe will be the game controller. The experience is live at http://www.adidas.com/originals/ARNei…(via adidas YouTube channel)

The shoes are available now. Here’s where to find them:

US: available from February 15th exclusively at select Champs Sports stores and http://www.eastbay.com

UK: Available now at Size?; Offspring and adidas Originals stores

Rest of the World: Available now at adidas Originals stores and other select retailers

Information provided via adidas YouTube channel